STRATEGIC MANAGEMENT SERIES
Creating Distinctive Competence Through Strategic Management [SM1]
A 2-day intensive programme for entrepreneurs and business managers provides a framework of strategic thinking
for building sustainable competitive advantage, thus enhancing financial performance and share holder value.
Creating value demands an integrated approach which links strategy, operations, synergy and market perception.
Opportunity for significant value creation is to determine where it lies, and how to realise it through: Right Strategy,
Right Enabling Infrastructure, Right Execution & Continuous Improvement.
This Programme will enable you to access and redefine your strategic direction to focus on your business mission, vision,
aspiration and philosophy. You will learn the systematic approach to generate, evaluate and select business strategy and programme
from various options available based on your capability fit.
Strategic Business Planning For SME [SM2]
A business plan provides a blueprint for the future of a company. It sets out the company's aims and how to achieve them.
Thus a business plan is a programme or way to manage limited resources to maximise income and profit. This two day programme will
enable the entrepreneur and business manager to formulate and prepare a successful and effective plan, whether to establish
the viability or growth of an enterprise or to raise capital. You will learn the steps to prepare strategic business plan to drive
your company to achieve superior performance for growth and profitability.
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ENTREPRENUERSHIP DEVELOPMENT SERIES
Planning And Managing A New Business [ED1]
An intensive 2-day seminar for new start up. Includes sessions on idea generation, financing and budgeting,
selling and marketing, developing a viable business plan, pitfalls to watch... and more.
Take the seminar for some hands on instructions tailored to your business development.
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OPERATIONS MANAGEMENT SERIES
Business Project Management [PM1]
This 2-day seminar has been specifically designed to address the issues faced by companies in managing business
projects ranging from small programmes to multiple large projects. Participants will learn how to plan and set up
a project for success, communicate with stakeholders and build a motivated, committed project team. Practical strategies
to complete projects on time and within budget, and monitoring and tracking the project.
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MARKETING MANAGEMENT SERIES
Improving Performance Through Competitive Marketing Strategies [MM1]
A practical 2-day programme incorporating basic techniques and concepts, designed to help entreprenuers and
business managers to evaluate and search for the best strategies and practices to achieve superior performance.
To develop innovative and effecive marketing strategies and programmes for sustainable competitive advantage to
expand and grow in the market place.
How to Prepare A Marketing Plan [MM2]
A pratical 2-day programme to provide participants a framework that outlines the essential steps in preparing
the annual marketing plan and to enable you to deal with changes in your business environment quickly and
effectively. The marketing plan is a crucial tool to manage and ensure a disciplined approach in the market
place. By systematically asking and answering the tight questions about your markets, products, competitors,
distribution of offerings etc, forces you to define, understand, and clarify what is happening in your business
and what is apt to happen.
Marketing For Non-markeitng Executives [MM3]
Managers and executives responsible for functions other than marketing need to know and understand the marketing
function of the business and know how it affects their areas of responsibility in terms of efficiency, profitability and
general success. This 2-day programme is designed to provide participants a practical understanding of the marketing
process and how it works to improve the outlook of your organisation. Besides being an effective and supportive partner
to your marketing colleagues' efforts towards total customer satisfaction; the critical force that drives successful marketing
and profitability, participants will be able to increase and improve their contribution to successful and profitable marketing
planning and implementation.
Effective Selling Techniques [MM4]
To ensure participants to build relationship with their customers / clients, so that they can make more of the opportunities
which will drive the business forward. Having the confidence to effectively sell more of the company's products / services to
more customers / clients in a more professional way, should not only raise the performance of the individual but also that of the company.
Customer Relationship Management (MM5)
A company's ability to retain customers can make a dramatic difference to its competitiveness, market share and profits. This programme will
equip participants with the knowledge and skills to
maintain
and improve customer relationships, deliver effective customer service and to manage the customer lifecycle
successfully and profitably from initial contact to post implementation of the project. The company will be able to capitalize on the benefits of promoting and creating a customer
orientation and infrastructure for delivering effective customer relationships and service.
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